Privacy Policy

Since entering into operations in 2014, Piara Bazar has been able to set up reliable business parameters for the customers, employees, and shareholders. Due to this, the company has achieved a great deal of success primarily, because it values the data it receives and works hard to safeguard it. When sensitive data is compromised and privacy breaks are such common occurrences in today’s world, Piara Bazar has embarked on developing a structure on how to protect such information as are collected with clients.

Since it is one of the leading online marketplaces in Bangladesh, Piara Bazar understands that the protection of personal information is not only a legal obligation but also an organizational one.

The Core Pillars of Piara Bazar's Privacy Commitment

The privacy policy of Piara Bazar is based on the following principles: respect, accountability, thoroughness, contact pickup, and responsibility. These principles include:

1. Accountability: Piara Bazar has a dedicated privacy framework in place, overseen by its senior management. It also sees that any handling of data is fully transparent, traceable, and complies with legal regulations. It should be noted that the organization has a Privacy Office, the function of which is to coordinate the organization’s privacy, including the correct handling of personal data.

2. Safety: Privacy has always been given the utmost concern at Piara Bazar. The company needs to ensure that its data is not accessed by unauthorized personnel, stolen, or misused hence the following measures have been put in place. These measures are always revised and enhanced to adapt to the current threats in the electronic environment.

3. Respect: At Piara Bazar personal information received undergoes the following process; respect, fairness, ethical, and non-discriminatory usage. The protection of the company’s clients’ right to privacy is a significant value for the firm, as well as the avoidance of the acquisition of personal information for unallowed purposes.

4. Utility: However, since this analysis is aimed at the customer, Piara Bazar also needs to ensure that the collected data is used to improve the customer experience at the company. It is used for organizational memory for future interactions, to tailor services and products to the customers, and to enhance the shopping experience.

5. Adaptability: The store follows new and upcoming privacy laws and standards, influencing the company’s policies and practices. This also makes sure that the company will be updated always with the legal requirements and meet the highest level of privacy protection.

6. Transparency: Transparency is one of the most significant aspects of the privacy program that Piara Bazar implements. The company is convinced that customers must be provided with full information on how their data is processed. Towards this end, Piara Bazar offers basic relevant information about the firm’s policy on the privacy of consumers.

Why Data is Collected:

● Business Management: To establish relationships, verify identities, and communicate with customers.

● Personalization: To tailor products and services, conduct marketing, and understand customer needs through data analytics.

● Legal Compliance: To meet tax, safety, and legal requirements.

● Risk Management: To detect fraud and enforce obligations.

Privacy Agreement: A Transparent Approach to Data Handling

The Piara Bazar Privacy Agreement is the foundation on which the company’s privacy program is built. This document covers all aspects concerning the collection, use, and sharing of information to give users a clear indication of what happens to personal information. The Privacy Agreement covers a wide range of topics, including:

● Types of Personal Information Collected: Piara Bazar customer users’ personal information can be divided into the following categories: This includes, but is not limited to, the use of names, addresses, email addresses, phone numbers, and Government ID (National Identification Documents; NID in Bangladesh case). 

● Purpose of Data Collection: The main reason for collecting personal information is to create and sustain the retail client relationship between Piara Bazar and its users. This data enables Piara Bazar to better understand its target market, and target clients, and engage with them, as well as meet legal and safety needs.

● How Data Is Used: Personal information is required for identity validation of customers, accounts’ regulation, and providing customers with select information. Piara Bazar also needs this information to be able to send messages to customers regarding newer products, services, and discounts within the store.

● Data Sharing and Disclosure: There are certain circumstances where the personal information may be to third parties operating on behalf of Piara Bazar such as vendors or related companies. Still, this has to be done in a closed manner and the users are always aware of how their data will be disseminated. Also, Piara Bazar only shares their information with other partners so that they meet the same level of privacy standards.

● Data Retention: Once again, the company ensures that no personal information is stored for any longer than needed to complete the intended purposes for these collected data. Where data is no longer required for the purposes for which it was collected, it is erased, or ‘de-identified’.

● User Rights and Choices: Users have the right of right of access, right of rectification, and right to erasure of personal data collected. If the users so wish Piara Bazar also provides options using which users can opt out of marketing messages and Interest Based Ads.

Personal Information: Why Piara Bazar Collects It

According to Piara Bazar, personal information refers to any information that can identify a person. It means practically all the information provided by a person, starting with simple addresses and phone numbers, and ending with less official data such as credit history or fingerprints. Piara Bazar collects this information for several reasons, including:

● Establishing and Managing Retail Relationships: For Piara Bazar to offer products and services to the community, they will require personal information about their customers for confirmation. For instance, when a customer creates an account with Piara Bazar or orders a product, it records his or her name, address, phone number as well as email address for the effectiveness of the transaction.

● Verifying Identity: Piara Bazar also may require their customers to provide other kinds of identification documents appendix, for instance, passport or bill. This is very important, especially in avoiding cases of fraud and especially protecting the user accounts. Sometimes, even additional data like fingerprints or subject voiceprints might be used to enhance security for biometric authentication.

● Communicating with Customers: Personal information is also used to periodically update customers on their accounts/ orders and any further details. Consequently, customers may respond to phone calls, emails, SMS, or any other electronic communication preferred by Piara Bazar.

● Personalized Services and Marketing: Another reason for the collection of personal information is to give preference to individuals and respond appropriately to each customer. Due to the use of big data analytics, consumers shall be more understood in order to provide relevant suggestions, suggestions that have been used by Piara Bazar. Also, these customers may receive promotional messages on the various products and services they may be interested in. Finally, the users have the right to unsubscribe from the messages sent to them from the platform at any one particular time.

● Participation in Contests, Surveys, and Promotions: If a customer agrees to participate in a contest, survey, or promotion, Piara Bazar obtains the necessary information to successfully endorse the event. The information gathered from the survey may contain names and addresses or any other contact information together with the responses given.

Protecting Personal Information: Piara Bazar’s Commitment to Security

Piara Bazar knows that the customers use its platform to conduct their business and thus their information remains secure with the company in question. To safeguard user data, Piara Bazar has implemented a range of security measures, including:

● Encryption: Individual data is also protected, that is, it is encrypted even during non-use and when it is transferred from one place to another.

● Access Controls: Personal information is only available to personnel authorized to view this data and have implemented secure ways of accessing the information.

● Regular Audits and Assessments: Piara Bazar understands the benefits and importance of security audits and assessments in helping it check for weaknesses and assure customers of its secure systems.

● Incident Response: In the event of any loss data breach or security incident Piara Bazar has a plan of incident response management to contain the issue. Customers will receive the information that their data has been compromised regarding the incident at once.

How Piara Bazar Informs and Engages Customers About Their Privacy Rights

Here transparency is one of the basic principles of Piara Bazar’s policies on privacy. The company undertakes every measure possible to make sure that customers, employees, suppliers, and agents understand how their personal information is procured, processed, and disseminated. This is done through methods such as privacy statements, customer information, and website alerts.

A. Privacy Notices and Agreements

The privacy notices of Piara Bazar are easily understandable and specific and contain information on how the company collects personal data, how it processes it, and what rights customers have regarding the data. The notices are usually given at the time the account is being created when the customer starts engaging with Piara Bazar, or if the firm changes the privacy policy in the course of servicing the customer.

Apart from the common Privacy Agreement found on its website, Piara Bazar has a section providing privacy in the digital environment and a specific agreement on interest-based advertising. These agreements specify how ‘cookies’ and ‘web beacons’ are employed for the advertisement and measurements of traffic.

B. Consent and Marketing Choices

Consumers shall have the right to choose whether or not to participate in other key data collection activities, especially the use of their data for marketing purposes. The customers can update their marketing permission to decline to receive promotional emails or text, or opt-out the use of cookies for interest-based advertising in Piara Bazar. These preferences can be changed at any time in the My Account section of the Piara Bazar website or Mobile Apps.

For clients who, in general, do not give consent to data collection or sharing, there are recommendations on how to delete personal data or, in fact, wholly unsubscribe from receiving any further messages from Piara Bazar. It means that the company guarantees the swift and legal fulfillment of such requests.

Customers' Rights Under Piara Bazar’s Privacy Policies

All the policies relating to the privacy issues implemented in Piara Bazar are bound to provide increased autonomy to the customers with their information. In compliance with the privacy laws of developed countries, Piara Bazar has identified several customer rights that customers can exercise at any point.

A. Right to Access Personal Information

Consumers in the country have the right to request information that Piara Bazar has about them. On request, the company will make available to the client a copy of the data together with information as to its use and dissemination. These requests have to be met honestly and Piara Bazar intends to do so in the shortest time possible.

B. Right to Correct or Update Information

Customers can also change or update their personal information anytime from their Piara Bazar profiles or by getting a hold of the helpdesk. As much as its data may contain a lot of details, if any of them is outdated or incorrect and is discovered the management of the company, Piara Bazar will ensure that it updates the information.

C. Right to Data Portability

In some of these circumstances, the customers may wish to be supplied with their data in a mechanically readable form. This means the users can migrate their data to another service provider with full portability of their information.

D. Right to Object to Processing

Consumers also have the right not to have their data processed for selected purposes such as marketing purposes or where it will be processed by automated means. If a customer has an issue with his/her data being used for marketing, Piara Bazar will stop using the data for marketing and make changes to the customer’s preference.

E. Right to Erasure (Right to be Forgotten)

In special cases, the customers can ask to delete their personal information. This is presumably well-known as the “right to be forgotten.” Piara Bazar will honor these requests once the information is no longer relevant to the aforesaid objectives for which it was gathered, other than where the law requires otherwise.

Digital Privacy and Interest-Based Advertising

Apart from the conventional channel, the information about the clients of Piara Bazar is collected in a digital way through cookies, web activity reports, web beacons, etc. These tools are valuable for learning the ways that customers engage with Piara Bazar’s websites and applications and for targeting advertising more effectively.

A. Use of Cookies and Tracking Technologies

A cookie is a small text file placed on a user’s device by a website, and which is designed to save the status of a user’s browsing session. Session cookies are temporary and are destroyed once the browser is closed while persistent cookies remain in the device for as long as the user fails to delete it.

Cookies serve to enhance the performance of Piara Bazar’s platform by enabling users to navigate smoothly through the website, allowing the users to remain signed in for the use of several pages, and to remember users’ preferences for subsequent visits.

Secondary to cookie, Piara Bazar also employs pixel tags, and web beacons to monitor how the customers engage with emails and ads. These tools give valuable information mainly in understanding whether marketing emails have been opened or not or whether some specific advertisements received clicks which shall help Piara Bazar to better cater to its advertising efforts.

B. Interest-Based Advertising

Piara Bazar targets its customers using interest-based advertising based on data harvested by cookies and other related technologies. This entails placing specific kinds of ads before consumers in line with the products they have searched for and or purchased, or the kind of preferences they show. These are the advertisements that companies send to their target audience, and Piara Bazar shares them through third-party applications such as social networks.

Alternatively, customers can update their cookie preferences or wait for marketing messages from Piara Bazar and scroll down to the bottom of the email to look for an option that says ‘unsubscribe.’

Conclusion: Building a Trustworthy and Transparent Marketplace

Maintaining the privacy of customers is an indication of how much Piara Bazar is ready to develop a market that customers can trust. Piara Bazar understands the importance of respecting people’s privacy, thus, working within the scope of some strict privacy policies and using secure methods to protect personal information.